Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
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By: Radius     Published Date: Jul 24, 2017

We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.

Tags : radius, omnichannel, customer data, unified customer, b2b marketing, customer interaction service, customer relationship management, customer satisfaction
    
By: Radius     Published Date: Jul 24, 2017

To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.

Tags : radius, sales op, marketing op, revenue growth, marketing operations, b2b marketing, revenue ops, best practices
    
By: Marketo     Published Date: Mar 16, 2017

This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.

Tags : marketo, account based marketing, abm, lead generation, target accounts, marketing automation, sales automation, market research
    
By: Marketo     Published Date: Mar 16, 2017

Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.

Tags : marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy, best practices, marketing automation
    
By: Dun & Bradstreet     Published Date: Oct 26, 2016

After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.

Tags : programmatic, digital advertising, audience data, adtech buying, marketing automation, sales automation, business intelligence, collaborative commerce
    
By: Dun & Bradstreet     Published Date: Oct 24, 2016

We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.

Tags : programmatic, digital advertising, b2b marketing, marketing data, marketing automation, customer experience management, marketing, social media
    
By: Dun & Bradstreet     Published Date: Oct 24, 2016

Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.

Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, customer interaction service, customer satisfaction, marketing automation
    
By: Crimson Hexagon     Published Date: Oct 11, 2016

This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.

Tags : crimson hexagon, social media analytics, social media management, smm, social data, social media monitoring, business activity monitoring, business metrics
    
By: Blue Valley Telemarketing     Published Date: May 13, 2016

This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.

Tags : content marketing, marketing strategy, distribution channel, roi, marketing automation, content integration, content management system, content management systems
    
By: Pegasystems     Published Date: May 02, 2016

This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.

Tags : pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, smart phones, best practices
    
By: Cisco     Published Date: Mar 07, 2016

Find out how the Internet of Things (IoT) is changing manufacturing.

Tags : iot, plant networks, connected factory, reducing costs, quality management, productivity, it networks, manufacturing process
    
By: Cisco     Published Date: Mar 01, 2016

View this webcast series to learn the value of the Internet of Things (IoT).

Tags : internet of things, iot, automation, cisco, manufacturing management, business intelligence, manufacturing operations, business integration
    
By: Wayin     Published Date: Dec 11, 2015

This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands

Tags : wayin, social media marketing, real time marketing, branding, consumers, interactive, best practices, marketing automation
    
By: Shareablee     Published Date: Dec 04, 2015

In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.

Tags : shareablee, social media, social media growth, facebook, instragram, social engagement, social web, smart phones
    
By: Blue Valley Telemarketing     Published Date: Dec 04, 2015

Learn how telemarketing places quality content in the hands of qualified decision makers in real time.

Tags : blue valley, blue valley telemarketing, telemarketing, content marketing, content management, lead generation, sales pipeline, content delivery
    
By: Conversica     Published Date: Nov 10, 2015

In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.

Tags : conversica, leads, lead generation, lead data, customer satisfaction, marketing automation, sales automation, customer experience management
    
By: Conversica     Published Date: Nov 10, 2015

In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.

Tags : conversica, sales leads, leads, lead nurturing, intelligence, business intelligence, customer satisfaction, marketing automation
    
By: Conversica     Published Date: Nov 10, 2015

In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.

Tags : conversica, sales pipeline, sales opportunity, leads, lead nurturing, lead intelligence, nurturing, marketing automation
    
By: Conversica     Published Date: Nov 10, 2015

Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.

Tags : conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing
    
By: TheMarketingScope     Published Date: Oct 28, 2015

You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.

Tags : linkedin, marketing funnel, content management, content strategy, customer engagement, customer interaction service, marketing automation, customer experience management
    
By: TheMarketingScope     Published Date: Oct 28, 2015

Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.

Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, best practices
    
By: TheMarketingScope     Published Date: Oct 28, 2015

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.

Tags : best practices, marketing automation, webinars & web conferencing, online video marketing
    
By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015

This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.

Tags : local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, ebusiness
    
By: TheMarketingScope     Published Date: Sep 29, 2015

In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.

Tags : content marketing, lead generation, market research, market strategy, marketing automation, content delivery, content integration, content management system
    
By: Cisco     Published Date: Aug 27, 2015

Learn how you can decrease downtime, introduce new products faster, and foster innovation with Cisco's Connect Factory.

Tags : industrial enterprise, manufacturing, connected factory, convergence, automation, business networks, factory-based operational technologies, it networks
    
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