Marketing Automation White Papers

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 176Sort Results By: Published Date | Title | Company Name
By: Globality     Published Date: Apr 05, 2018

Marketers have to look beyond an agency of record to find external partners with specialised capabilities that can help deliver value to their company. However, finding and vetting these new kinds of partners are significant challenges.

Tags : globality, marketing, marketing consultant, marketing agencies, ad agencie, outsourced marketing, marketing automation, return on investment, staffing, interactive/pr agencies, traditional agencies, market research
    
By: LogMeIn     Published Date: Mar 01, 2018

When you decide the time is right for your brand to join the bot revolution, you’ll know exactly which elements will help create a bot that your users will love to engage with.

Tags : logmein, boldchat, chatbot, user experience, customer experience, customer service, consumer data, customer interaction service, customer satisfaction, ebusiness, marketing automation, sales automation, data integration, customer experience management, information management, service management, business technology, social media, customer experience/engagement, business intelligence
    
By: MaritzCX     Published Date: Feb 02, 2018

This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.

Tags : martizcx, customer service, customer intelligence, monitoring, best practices, business activity monitoring, call center management, customer interaction service, customer satisfaction, ebusiness, marketing automation, collaborative commerce, customer experience management, information management, business technology, social media, web analytics, customer experience/engagement, business intelligence, social media marketing
    
By: Radius     Published Date: Jul 24, 2017

We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.

Tags : radius, omnichannel, customer data, unified customer, b2b marketing, customer interaction service, customer relationship management, customer satisfaction, marketing automation, customer experience management, interactive marketing, customer experience/engagement, social media marketing, data management/analytics
    
By: Radius     Published Date: Jul 24, 2017

To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.

Tags : radius, sales op, marketing op, revenue growth, marketing operations, b2b marketing, revenue ops, best practices, customer satisfaction, marketing automation, sales automation, collaborative commerce, customer experience management, business technology, social media, content management systems, interactive marketing, crm solutions/software, market research, e-commerce solutions
    
By: Marketo     Published Date: Mar 16, 2017

This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.

Tags : marketo, account based marketing, abm, lead generation, target accounts, marketing automation, sales automation, market research, list management, lead generation & automation
    
By: Marketo     Published Date: Mar 16, 2017

Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.

Tags : marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy, best practices, marketing automation, sales automation, social media, content management systems, market research, mobile marketing, social media marketing, data management/analytics, lead generation & automation
    
By: Dun & Bradstreet     Published Date: Oct 26, 2016

After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.

Tags : programmatic, digital advertising, audience data, adtech buying, marketing automation, sales automation, business intelligence, collaborative commerce, customer experience management, business technology, marketing, technology, interactive/pr agencies, web analytics, customer experience/engagement, social media marketing, sales
    
By: Dun & Bradstreet     Published Date: Oct 24, 2016

We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.

Tags : programmatic, digital advertising, b2b marketing, marketing data, marketing automation, customer experience management, marketing, social media, web analytics, business intelligence, social media marketing
    
By: Dun & Bradstreet     Published Date: Oct 24, 2016

Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.

Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, customer interaction service, customer satisfaction, marketing automation, customer experience management, messaging, social media, interactive marketing, customer experience/engagement, market research, mobile marketing, social media marketing, big data
    
By: Crimson Hexagon     Published Date: Oct 11, 2016

This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.

Tags : crimson hexagon, social media analytics, social media management, smm, social data, social media monitoring, business activity monitoring, business metrics, ebusiness, marketing automation, business intelligence, collaborative commerce, information management, business technology, social media, market research, e-commerce solutions, social media marketing, big data
    
By: Blue Valley Telemarketing     Published Date: May 13, 2016

This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.

Tags : content marketing, marketing strategy, distribution channel, roi, marketing automation, content integration, content management system, content management systems, market research, lead generation & automation, other
    
By: Pegasystems     Published Date: May 02, 2016

This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.

Tags : pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, smart phones, best practices, business analytics, marketing automation, analytical applications, collaborative commerce, customer experience management, business technology, web analytics, customer experience/engagement, market research, social media marketing, data management/analytics
    
By: Wayin     Published Date: Dec 11, 2015

This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands

Tags : wayin, social media marketing, real time marketing, branding, consumers, interactive, best practices, marketing automation, customer experience management, social media, interactive marketing, customer experience/engagement, market research
    
By: Shareablee     Published Date: Dec 04, 2015

In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.

Tags : shareablee, social media, social media growth, facebook, instragram, social engagement, social web, smart phones, business activity monitoring, customer interaction service, marketing automation, collaborative commerce, customer experience management, secure content management, business technology, interactive marketing, customer experience/engagement, market research, social media marketing, search engine optimization (seo)
    
By: Conversica     Published Date: Nov 10, 2015

In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.

Tags : conversica, leads, lead generation, lead data, customer satisfaction, marketing automation, sales automation, customer experience management, customer experience/engagement, market research, list management, lead generation & automation, sales
    
By: Conversica     Published Date: Nov 10, 2015

In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.

Tags : conversica, sales leads, leads, lead nurturing, intelligence, business intelligence, customer satisfaction, marketing automation, sales automation, web analytics, data management/analytics, lead generation & automation, sales
    
By: Conversica     Published Date: Nov 10, 2015

In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.

Tags : conversica, sales pipeline, sales opportunity, leads, lead nurturing, lead intelligence, nurturing, marketing automation, sales automation, web analytics, customer experience/engagement, business intelligence, data management/analytics, lead generation & automation, sales
    
By: TheMarketingScope     Published Date: Oct 28, 2015

You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.

Tags : linkedin, marketing funnel, content management, content strategy, customer engagement, customer interaction service, marketing automation, customer experience management, social media, content management systems, customer experience/engagement, social media marketing
    
By: TheMarketingScope     Published Date: Oct 28, 2015

Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.

Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, best practices, marketing automation, sales automation, social media, content management systems, market research, email marketing services/software, social media marketing, lead generation & automation, direct mail/marketing
    
By: TheMarketingScope     Published Date: Oct 28, 2015

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.

Tags : best practices, marketing automation, webinars & web conferencing, online video marketing
    
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